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A new report titled "The Business of Business" based on a survey of over 160 corporate responsibility professionals conducted by Nima Hunter Inc. and Ethical Corporation magazine reveals broad consensus on a number of issues critical to management of corporate social responsibility (CSR) and sustainability. The study provides insight into knowledge gaps and divergent opinions about strategies and tactics best suited to creating shareholder value through effective CSR management. Here is what business leaders and CSR professionals are saying about the "Business of Business" report:
Results of the survey indicate overwhelming agreement by CSR professionals that effective corporate social responsibility management creates shareholder value. However, despite increased investor and stakeholder interest in environmental and social performance, the survey findings make it clear that corporations have yet to take adequate action to change perceptions of corporate environmentalism as superficial "Greenwash." According to principal investigator Don Carli of Nima Hunter Inc. "Failure to manage corporate social responsibility places shareholder value at risk. Failure to close the gap between perceptions of greenwash and verifiable CSR performance places the brand equity and reputation of well managed companies in peril." "Material World. The 2003 Benchmark Survey of Global Environmental, CSR and Sustainability Reporting." Material World highlights the findings of the fourth
Benchmark Survey of Global Environmental and Social Reporting The 2003 Benchmark Survey research project analyzed global reports and reporting available in English in the public domain during the period October 2002 to March 2003. This reporting encompasses 2001 and 2002 data. The 2003 Survey evaluated reporting by each company according to thirty-two reporting categories adding to and developing the extensive Benchmark Survey database, which has tracked reporting since 1999. (The previous Benchmark Survey was published in 2001. There was no Survey for 2002.)
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CSR
Network and Cameron-Cole, LLC. recently released Material World: The 2003
Benchmark Survey Report, a detailed research project evaluating global
reporting among the 100 largest companies in the world, by revenue, as
listed in the Fortune 500. The concept results from the simple proposition
that global economic actors have global environmental and social impacts
and should be encouraged to produce global, as opposed to national, environmental
and social reports. For the first time this year the scope of the Survey
has been expanded to include greater detail on global social and sustainability
reporting as well as environmental reporting. 
