The majority of our client engagements are conducted on a confidential basis, and the results are proprietary, however, summary descriptions of some recent engagements include:
Strategic planning support for a client conducting a two week long $20 million marketing event in Germany consisting of competitive frame analysis, pre-event positioning and messaging testing, field based customer intercepts and daily executive briefings on messaging effectiveness.
Development of a sales training program for a software company that included competitive frame analysis, a positioning review and support for the development of presentations and sales training workshops that involved partners and company experts in sales, marketing and engineering.
Strategic sourcing support of document services for a medical communications publisher consisting of a needs assessment, identification of technology and service providers, development of a request for proposal, web-based RFP development and proposal assessment and vendor selection support.
Strategic positioning and brand image analysis for the vice president of marketing of a $6 billion dollar division of a Fortune 100 company. The project involved analysis of brand awareness, consideration rate, purchase decision factors and market share for 3 major product lines based on 28 focus groups and a survey of over 280 individuals that were conducted in 6 cities and 4 countries over a 6 week period.
Assessment and recommendations for the development of an Internet based community website consisting of a detailed technical, editorial, design, and utility analysis, development of a detailed functional and technical specification, and development of a request for proposal document utilized by the client for solicitation of bids to develop and maintain the site.
Positioning assessment and marketing communications strategy recommendations based on positioning workshops, focus group research, awareness/consideration surveys, and development of a detailed marketing communications guideline.
Due diligence review of a software product for a venture capital fund, consisting of a technical analysis of the product, a review of relevant patents in the category, analysis of competitive offerings, interviews with beta sites and prospective users regarding requirements, customer expectations and purchase intent.
Development of a market attack plan for a developer of digital imaging systems including competitive assessment of offerings in the product category, recruitment of alpha and beta test sites, development and production of proof source case studies, development of sales training materials as well as production coordination of print, video, and interactive marketing collateral.
Expert witness testimony and litigation support for a client in a matter related to use of business processes employing e-commerce technology.
Strategic planning support for a client seeking to expand its market share consisting of due diligence review of acquisition/joint venture candidates.
Strategic planning advisory services to a fortune 100 company in the development and deployment of a direct response relationship marketing program. Extensive quantitative telephone surveys and database enrichment were employed in combination with advanced data analysis to identify high-potential prospects and develop just-in-time/just-for-you communications.