Depending upon the our client's needs and requirements we employ a wide
array of advanced secondary research methods in combination with qualitative
research methods such as one-one interviews, telephone interviews focus
groups, field based intercepts, as well as quantitative methods based on
telephone, fax, mail and web-based surveys.
The majority of our client engagements are conducted on a confidential
basis, and the results are proprietary, however, executive summaries of
recently completed marketing research projects include:
Although we are known for our marketing research work in the graphic
arts services include but are not limited to marketing research or to
the graphic arts. Nima Hunter Inc. also provides advisory support services
in the development and deployment of strategy, communications and other
core business functions for a wide range of businesses on a variety of
topics. Summary descriptions of some recent engagements include:
- Strategic planning support for a client conducting a two week long
$20 million marketing event in Germany consisting of competitive frame
analysis, pre-event positioning and messaging testing, field based customer
intercepts and daily executive briefings on messaging effectiveness.
- Development of a sales training program for a software company that
included competitive frame analysis, a positioning review and support
for the development of presentations and sales training workshops that
involved partners and company experts in sales, marketing and engineering.
- Strategic sourcing support of document services for a medical communications
publisher consisting of a needs assessment, identification of technology
and service providers, development of a request for proposal, web-based
RFP development and proposal assessment and vendor selection support.
- Strategic positioning and brand image analysis for the vice president
of marketing of a $6 billion dollar division of a Fortune 100 company.
The project involved analysis of brand awareness, consideration rate,
purchase decision factors and market share for 3 major product lines
based on 28 focus groups and a survey of over 280 individuals that were
conducted in 6 cities and four countries over a 6 week period.
- Assessment and recommendations for the development of an Internet
based community website consisting of a detailed technical, editorial,
design, and utility analysis, development of a detailed functional and
technical specification, and development of a request for proposal document
utilized by the client for solicitation of bids to develop and maintain
the site.
- Positioning assessment and marketing communications strategy recommendations
based on positioning workshops, focus group research, awareness/consideration
surveys, and development of a detailed marketing communications guideline.
- Due diligence review of a software product for a leading venture capital
firm, consisting of a technical analysis of the product, a review of
relevant patents in the category, analysis of competitive offerings,
interviews with beta sites and prospective users regarding requirements,
customer expectations and purchase intent of the proposed offering.
- Development of a market attack plan for a developer of digital imaging
systems including competitive assessment of offerings in the product
category, recruitment of alpha and beta test sites, development and
production of proof source case studies, development of sales training
materials as well as production coordination of print, video, and interactive
marketing collateral.
- Expert witness testimony and litigation support for a client in a
matter related to use of business processes employing "one-click"
e-commerce technology.
- Strategic planning support for a client seeking to expand its penetration
of the commercial printing industry consisting of due diligence review
of acquisition/joint venture candidates.
- Strategic planning advisory services to a fortune 100 company in the
development and deployment of a direct response relationship marketing
program utilizing extensive quantitative telephone surveys and database
enrichment in combination with advanced OLAP and Data Mining analysis
techniques to identify high potential prospects and to develop just-in-time,
just-for-you communications.
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